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Revolutionary New Water Drink Launched
May 2, 2006
PIONEERING NEW BOTTLED WATER DRINK BRINGS A REFRESHING CHOICE TO SUPERMARKET SHELVES.
A NEW beverage on the market is set to revolutionise the way we drink water....
Vitsmart is a pioneering bottled water drink which takes the “bore” factor out of a vital part of our everyday lives.
The water contains fruit juices, vitamins, botanical extracts and great flavours, all of which are completely natural. It has no added sugar.
Customers can buy Vitsmart in four flavours – Citrus Fruits, Passion fruit and Orange, Blueberry and Forest Fruits – from Tesco supermarkets nationwide.
You don't have to be a gym fanatic or health freak – Vitsmart is for people who know they should be drinking the recommended two litres of water a day but would like something tastier.
A 500ml bottle of Vitsmart provides 50 per cent of the Recommended Daily Allowance (RDA) of the various vitamins contained in the drinks.
Natural extracts contained in the “goodness water” are Guarana, Rose Hip, Echinacea, Gingko, Green Tea, Ginseng, Hibiscus and Schizandra, which help boost energy levels and keep the body fit and healthy.
Vitamins in the drinks include A, C, E and B vitamins Niacin, Pantothenic Acid and B6.
Chris Pomeroy, managing director of Vitsmart, said: “The sort of choice Vitsmart gives has been a big hit in the US and Japan for the last five years.
“They realised that people wanted a new choice of drink which was tasty but with added health benefits alongside the choice of other water and flavoured water products.
“However vitamin enriched flavoured waters have never been a mainstream choice in the UK up to now.
“Our drinks are for busy people who want to keep doing what they are doing, but put a bit of goodness back into their bodies.
“Vitsmart can be found alongside water; not only does it taste great but is loaded with vitamins, fruit juices and natural extracts that really make a difference. We like to think that we have helped water come of age.”
Vitsmart drinks are available in 500ml bottles priced at 99p.
: 02/05/2006 16:18:12
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